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*** Our weekly newsletter below is almost a repeat of the newsletter sent to you last month. For us, it was our most popular newsletter, with the greatest amount of interest and sales generated. You may think that I am repeating the newsletter because I have nothing to say this week!!!...but that's not the case. One of our readers gave us a good idea that we think is important to share with you...
Many stores, such as Staples, have started to use a unique gift card idea. When you purchase one of many products from Staples, you are given a gift card for a future purchase on a future day. For example, if you purchase a $649 HP 2300 Laser Jet Printer, you are given a coupon to mail back to Staples. When Staples receives the coupon, they send the buyer a $65 Gift Card. The buyer can then use this gift card for any future purchases at Staples.
I think it's a great concept. It's also a great way to get the names, addresses, and email addresses of your customers and get them back into your store. Your best customers are your present customers. This is just another way of getting your customers to return to your store sooner and more frequently.
In addition, emails do work. I hope you like receiving our emails. Actually, it doesn't matter if you like it or not!!! Ten percent of you respond positively to our emails. That means more sales for us and more people who remember who Budget POS is. However, it also means that if you do it through CRE, you will also receive more sales, free marketing and advertising, and increased presence in your particular market.
So, for those of you who missed it, below is a
repeat of our last month's newsletter about gift cards.
Cash Register Express and Restaurant Pro Express accept Gift Cards and Refillable Cash Cards?
Gift Cards and Refillable Cash Cards look like and feel like a credit card. They have your store name and logo on it along with a unique customer number on it (similar to a credit card number). You can purchase these cards for less than $1 each.
Your customers purchase the cards from your store in $5, $10, $25, or any dollar amount you choose. You sell the card as you would sell any other item in your store. Your customer can come in at any time and refill the card. Your computer keeps track of the amount of money still available to the customer.
Using the card is easy. You can use the same card swipe reader used for a credit card. When your customer makes a purchase, you swipe the card and the amount is deducted from the customer's account.
The advantages to you...
Customer loyalty. Your customer can only use the card at your store.
Great replacement for gift certificates. Instead of having to handle gift certificates, your customers can give out loyalty cards. They are more flexible and easier to use than a gift certificate.
Speed of checkout. Many stores sell these cards to speed up checkout. For example, a chain of coffee shops use the loyalty cards to speed up checkout. A customer purchases a $25 card, for example. Every time the customer comes in for coffee and a donut, the card is quickly swiped and the customer is done. No waiting for your customer to come up with change. No change to return to the customer.
Everything is tracked using the customer number on the card. Whenever your customer makes a purchase, he receives a receipt letting him know his card balance.
Customer Gift Cards and Loyalty Cards work. Ask Bed Bath & Beyond.