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Lead
Generation - Metrologic is
committed to the channel and in being so, is
committed to growing the market with lead
generating. During the second half of 2003, we
implemented a program targeting a selective
group of end-users. Through email blasts, direct
mail pieces and phone calls, we began qualifying
potential scanner users and then forwarded these
leads onto Resellers for pursuit of a sale. Our
goal: to generate business for you, which in
turn generates business for Metrologic. Our hope
is that this "partnership" can
continue and the leads continue to grow.
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